When I started doing SEO years ago it required very little effort to have a web site ranked in first place on the search listings. All you needed to do was to be sure to included your key phrase in the right on-page tags on the web page. All these on-page elements are still mandatory and pertinent, which is the reason on-page Search Engine Optimization has changed hardly at all; you will still have to tell the major search engines just what your page is focused on.
However it’s the off-page SEO (backlinks pointing to your website or blog) that explain to the search engines not what your website is relating to (on-page optimisation will accomplish this) but just how central your site is in terms of what it is all about, plus how it’s more valuable than the rest of the contending websites.
Thus here are the things you need to get winning on-page Search Engine Optimization.
- You should have plenty of good, related content, a minimum of 700 words every single web page.
- Use your key phrase and also variants of it once or twice on the page content.
- Include the key phrase in the <title> tag as well as in the meta keywords location and in the description location of the header of the web page. (But don’t forget the description is commonly used by The search engines in the results listings, so make it appealing so that the user chooses to check out your website in the results listings and have a look at your page rather than another site).
- Also put the key phrase inside the <H1>, <H2> and <H3> headings tags.
- If you have got pictures on the page, or a movie, put your key phrase or variants of this, inside the <Alt> meta tags belonging to the images.
- Make sure that any words or phrases inside the key words meta area are also found in the observable written content of the webpage.
- Raise stay time and minimize bounce rate: keep your visitors on your web site as long as possible by involving people by using helpful content – a movie clip or a questionnaire, for example. At the same time integrate indented listings: Google loves bulletpoint lists. If visitors click away after just a couple of seconds search engines like Google will be aware of that and determine that the site isn’t what users wish to see, and your search rankings in the SERPS will fall as a direct consequence. You can see your bounce level via your Google Analytics data (you do make use of Google Analytics, don’t you?).
- Keep your site load time short. The most effective strategy to prevent lengthy loading time is to decrease the size of (meaning size in Kb and not in pixels). Free tools are available for accomplishing this, such as http://www.reduceimages.com/ and http://www.imageoptimizer.net/Pages/Home.aspx. This is also referred to as file compression.
- Include a robots.txt file and upload that to your server.
- Include an XML sitemap file and upload that to your server.
- Include a.htaccess file with code on it for dealing with canonical URLs.
Comply with all of these basic rules and you will be set for Search Engine Optimisation best practice in 2017.